Brew With Roja

Your coffee. Your way.

South Indian filter coffee has a traditional way of being brewed — but you don't need a traditional filter to enjoy Roja.

Whether you're making a slow morning decoction or pulling your morning espresso, we'll help you find your way.

Choose How You Brew

Six ways to make it yours.

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South Indian Filter

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Espresso

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Moka Pot

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French Press

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AeroPress

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Pour Over

Not sure where to start? Keep reading below.

First, what's in your bag?

Roja Filter Coffee Blend beside a traditional South Indian filter

Ground & Blended with Chicory

Roja Filter Coffee Blend

Our traditional starting point. Coffee ground for South Indian filter brewing and blended with chicory for the rich body and character of classic filter coffee.

Best for: South Indian Filter

Heritage Roast whole beans beside a grinder and espresso machine

Whole Bean

Roja Heritage Roast

Whole beans, ready for your ritual. Grind them fresh for espresso, moka pot, French press, AeroPress, pour over — or your South Indian filter.

Best for: However you already brew.

The Traditional Way

South Indian Filter Coffee

Slow brewed. Strong decoction. Finished with hot milk.

A traditional South Indian filter: coffee added, hot water poured, decoction dripping into the lower chamber, hot milk, and coffee being poured between tumbler and davara

Brewing Instructions

  1. 01

    Add Your Coffee

    Add about 3–4 tablespoons of Roja Filter Coffee Blend to the upper chamber of your South Indian coffee filter, and press it down gently and evenly with the disc.

  2. 02

    Add Hot Water

    Slowly pour hot, freshly-boiled water over the coffee, filling the chamber to the top.

  3. 03

    Let It Drip

    Cover the filter and allow the decoction to slowly collect in the lower chamber over 15–20 minutes. Don't rush it — the slow drip is what gives filter coffee its strength.

  4. 04

    Make It Yours

    Combine the concentrated decoction with hot milk and sweeten to taste.

What Is Decoction?

Decoction is the concentrated coffee collected in the bottom chamber of a South Indian filter. Think of it as the strong coffee base that becomes filter coffee once combined with milk.

Using Heritage Roast Whole Beans?

You can brew those traditionally, too. Grind them fine to medium-fine for your South Indian filter before brewing — see the grind guide below for reference.

No Filter? No Problem.

Brew Roja with what you have.

The South Indian filter is our traditional method. But your morning ritual doesn't have to look exactly like ours. If you have Roja Heritage Roast Whole Beans, grind them for the brewer you already love.

Moka pot on a stove

Moka Pot

Rich · Concentrated · Stovetop-friendly

  1. Fill the base with water up to the safety valve.
  2. Fill the basket with medium-fine grounds, level but not packed.
  3. Brew on medium heat until the top chamber stops sputtering.
French press brewing

French Press

Full-bodied · Simple · Great for beginners

  1. Coarsely grind about 2 tablespoons per cup of water.
  2. Pour hot water over the grounds and give it one stir.
  3. Steep 4 minutes, then press down slowly and pour.
AeroPress brewing

AeroPress

Smooth · Strong · Quick

  1. Add medium-fine grounds with a paper filter fitted.
  2. Pour hot water over the grounds and stir for 10 seconds.
  3. Steep 1 minute, then press down slowly and steadily.
Pour over brewing

Pour Over

Clean · Aromatic · Slow and intentional

  1. Set a medium grind in a paper filter over your dripper.
  2. Bloom with a little hot water for 30 seconds.
  3. Continue pouring in slow circles for about 3 minutes total.

Roja Heritage Roast

Find your grind.

From a slow French press to your morning espresso, grind Roja Heritage Roast fresh for the method you love.

Coarse Fine

French Press

Pour Over

AeroPress

South Indian Filter

Moka Pot

Espresso

Why grind size matters

Grind size changes how quickly water can move through your coffee. A finer grind gives water more resistance and less time to pass through, which suits quick, pressurized brews like espresso. A coarser grind lets water flow more freely over a longer soak, which suits slower brews like French press.

Every grinder and brewer is a little different. Use these recommendations as your starting point and adjust to taste.

Roja Heritage Roast

Whole bean. Brew it your way.